The East End
Deliverable: All creative elements for a News 12 Originals show
Medium: Broadcast with supportive elements for promotional purposes
Tools: Illustrator, Photoshop, After Effects
The East End is a News 12 Originals show where the hosts, Erin and Joe, explore local shops, restaurants, homes, and adventures throughout the east end of Long Island, where local meets luxury.
I was the lead designer for this show when it was recreated in 2024. I created everything from the initial logo concept to the color palette and design elements, show graphics, animations, bus and car wraps, and supported several photo and video shoots. It was a fun and creative project to take on, and I continue to work on it as the show is still airing (Saturdays and Sundays at 9:30AM on News 12!).
